Positioning & messaging
Get sharp on who you are for, why you win, and how to say it so it lands.
Consultancy & advisory
Senior thinking, without the head-count.
Positioning, go-to-market and growth strategy from someone who has done it in-house and at scale. When you need a clear plan and a steady hand more than another set of deliverables.
The problem
Ambition is not the problem. Focus is.
You know the business can be bigger. But the plan lives in your head, the marketing is reactive, and there is no one senior to pressure-test the big calls before you spend real money on them.
Hiring a full-time marketing leader is expensive and slow. Agencies execute, but they will not tell you what to do. You need judgement, not just hands.
Our approach
A clear plan, and a partner to hold it.
We sit alongside you as a senior marketing and growth partner. We sharpen your positioning, decide where growth will actually come from, and build a plan you can act on, with or without us.
Some clients want a one-off strategy sprint. Others want a fractional marketing lead in the room every month. Either way, you get clarity and momentum.
What's included
What you get.
01
02
Go-to-market strategy
A concrete plan for how you reach, win and keep the right customers.
03
Growth strategy
Where the next stage of growth comes from, and the sequence to get there.
04
Brand direction
The strategic backbone behind a brand or rebrand, so design serves the business.
05
Fractional marketing lead
A senior marketing head in your corner, part-time, steering the whole effort.
06
Audits & roadmaps
An honest read on where you are, and a prioritised roadmap for where to go next.
How it works
The process.
STEP 01
Immerse
We get deep on your business, market, customers and numbers.
STEP 02
Diagnose
The honest picture: what is working, what is not, and the real opportunities.
STEP 03
Strategy
A clear, prioritised plan you and your team can actually execute.
STEP 04
Steer
Ongoing advisory or a fractional lead, keeping the plan on track.
Indicative pricing
Clear numbers, before we start.
Starting points to frame a conversation. Every project is confirmed in a fixed written quote once we understand the scope.
One-off clarityStrategy sprintfrom €2,500
A focused engagement to fix positioning and set the plan.
- Discovery and research
- Positioning and messaging
- Prioritised roadmap
- Working session and readout
Ongoing partnerFractional leadfrom €1,500 / mo
A senior marketing head in the room, part-time, month to month.
- Everything in a sprint
- Monthly strategy and oversight
- Team and supplier direction
- On-call senior advice
As-neededAdvisoryLet's talk
Senior counsel on the big calls, scoped to how you like to work.
- Board or founder advisory
- Brand and GTM direction
- Investor and pitch support
- Flexible engagement
Indicative starting points. Final pricing is always fixed and agreed in writing first.
Adam built our entire brand and platform presence from scratch and did the work of a full agency on his own. Positioning, design, copy, build, the lot, delivered faster and sharper than teams many times the size. If you want senior thinking and someone who actually ships, he is rare.
FAQ
Questions, answered
What is a fractional marketing lead?
It is a senior marketing leader who works with you part-time, for a fraction of the cost of a full-time hire. You get the strategy and oversight of a head of marketing without the salary, on a rolling monthly basis.
Do you just advise, or do you help execute?
What size of business is this for?
From ambitious owner-run SMEs to venture-backed software companies. The common thread is that you need senior judgement and a clear plan, not just more activity.
What experience are you bringing?
Over 15 years across digital, marketing and growth, in-house and with clients, from local businesses to venture-backed software. Read more about us.
Can this lead into ongoing work?
Often it does. A sprint frequently becomes a fractional relationship, or feeds straight into a web or marketing build. There is never any obligation.
Start a project
Let’s make your digital match your work.
Tell us about your business and what you are trying to do. We come back within a day, with a straight answer and clear next steps.
Start a project
info@ofmm.ie